If you’re a digital marketer or business owner, chances are you’re always on the lookout for ways to improve your website’s ranking in search engines. And one way to do that is to work with an SEO agency. But with so many options out there, how do you know which one to choose? Here are 7 criteria to keep in mind when selecting an SEO agency to work with:
- Does the agency have experience in your industry?
When it comes to SEO, not all industries are created equal. If you’re in a highly competitive industry, you’ll need an agency with experience in that space. They’ll know the ins and outs of your industry and what it takes to rank highly in search engines. On the other hand, if you’re in a less competitive industry, you may be able to get away with working with a generalist SEO agency.
- What is the agency’s track record?
Any good SEO agency will have a robust portfolio of clients they’ve worked with and case studies detailing their success. Be sure to ask for these when you’re considering working with an agency. Local SEO Services Chicago shared that this will give you a good idea of their past experience and whether they’re likely to be successful in helping you achieve your SEO goals.
- What is the agency’s approach to SEO?
There are many different approaches to SEO, so you’ll want to make sure the agency you’re considering is using techniques that are in line with your own business goals. Kansas City SEO shared, if you’re focused on generating leads from your website, you’ll want an agency that specializes in lead generation SEO. On the other hand, if you’re more concerned with driving traffic to your site, you’ll want an agency that focuses on traffic-based SEO.
- Does the agency use white hat or black hat techniques?
This is an important question to ask, as you don’t want to work with an agency that uses techniques that could get your website penalized by Google. Be sure to ask about the agency’s approach to SEO and whether they use white hat or black hat techniques.
- What is the agency’s pricing structure?
SEO and digital marketing agencies typically charge either an hourly rate or a monthly retainer. Be sure to ask about the agency’s pricing structure so you can be prepared for the cost of working with them.
- What is the agency’s process for communication and reporting?
You’ll want to make sure the agency you’re considering is open to communication and will provide regular reports on their progress. This way, you can be sure they’re on track and meeting your expectations.
- What is the agency’s cancellation policy?
In the event that you need to cancel your contract with an SEO agency, you’ll want to know their cancellation policy. Be sure to ask about this before you sign any contracts so you’re not left in the dark if you need to cancel for any reason.
These are just a few of the things you should keep in mind when selecting an SEO agency to work with. By asking the right questions, you can be sure you’re choosing an agency that will be a good fit for your business and your goals.